Insider Profile

Publication Times

Format

Friday of every fortnight moving to Friday every week (there are no publications for a Friday to Saturday reader in within this market Editorial Content The Insider, as a modern day interactive media which offers readers a diverse range of editorial content that is informative, educational, insightful, interesting and most importantly inspiring features as regulars the following sections: News Snippets – a bite size update of what is taking place in the city Features – general, profiles, issue based and historic Cool Gadgets – trends, news, competitions, reviews etc People – profiles of joburg legends, movers and shakers; young Turks Sporting Life – off field player profiles and world cup 2010 update Opinion and Columns – expert, lifestyle, humorous and general columns DestinationJoburg – top Joburg destinations (tourism news, views and reviews) Property – focus on the property market around the city How to Articles? – how certain products add value to our readership Trailblazers - in the fields of business, politics, entertainment, leadership etc Motoring – reviews, trends, people and their cars InsiderGallery - portrait of the city WeekendOut – a week guide to what’s happening in the city Letters to the Editor – platform for our readership to engage us InsideReviews – theatre, film, cds, dvds, exhibitions, and books

Magazine style, customised size full colour, glossy cover, saddled and stitched publication of approximately 34 pages .

Language: Print Run: Circulation:

English 30 000 100 000 64 pages

Initial Page Count:

Page Type Size: 390 x 280mm Editorial Vs Advertorial Ratio: 50% : 50% Retail Price:

R5 (Distributed for Free in select areas)

Distribution

The publication is distributed in business premises, coffee bars, shopping centres, townhouses, further education training institutions, metro buses and train stations in the inner city and its surrounding suburbs of Auckland Park, Fordsburg, Newtown, Rosebank, Melville, and the whole Soweto metropoli s.

Personality

The Insider is a MUST read modern day interactive media platform that accommodates cutting edge views and arguments on current affairs, profiles of topical personalities, general features that are presented in a smart way, simple language; and a memorable style of writing.

Technical Information

Copy Requirement - Camera ready artwork can be supplied electronically. High Resolution PDF, Fonts must be embedded; colour proofs to be supplied with artwork.

Copy Deadline - Wednesday 12 pm (3 days from printing)

)

Special positions

Inside Front Cover

Inside Back Cover

Outside Back Cover

Inside Front

Rates

Standard Rates: (Rands) Full Page 1/2 Page 1/4 Page 1/8 Page S.C.Cm. Inside Back Cover Inside Front Cover Back Cover Double Spread Loose Inserts Rate per 1 000 based print order

Full Colour R14 500.00 R 7 750.00 R 5 000.00 R 3 750.00 R 450.00 R18 000.00 R16 000.00 R20 000.00 R25 000.00

Need to reach Joburg?

Advertise in the Insider.

Publisher: Ideas Unlimited (Pty) Ltd

Contact Numbers: 082 817 3113 082 817 3132 082 817 3162 082 817 3148 082 817 3155

R 500

2008

Rate Card Effective:

Even better e-mail us at: thejoburginsider@gmail.com

READERSHIP PROFILE

Address InDepth Collective Studios, 39, 9 th Road Kew, 2090, Johannesburg. Our Promise

Age 16 – 24 25 – 34 35 – 49

26% 37% 28%

50+

9%

The Insider will meet with the expectations of the affluent, aspirational and sophisticated young adults that live, work and visit Joburg and are Joburgers at heart; and therefore be the perfect vehicle for the advertisers in reaching our influential and up market readers.

Gender Male Female

43% 57%

Race Black

84% 10% 2% 4 %

Coloured

Indian White

Marital Status Single

53% 36% 11%

Married / Living together Divorced/Separated/Widowed

Monthly Household Income Up to R4 999

47% 25% 19%

R5 000 – R7 999 R8 000 – R11 999

R12 000

9%

Living Standard Measure LSM 1 – 3

16 % 62 % 22 %

LSM 4 – 6 LSM 7 – 10

The Insider is a Johannesburg based weekly magazine that plays the role of an alternative voice in the South African press industry. Funky, vibey, interactive and compact social media platform and lifestyle magazine that prides itself on serious and inspirational editorial content more like the latest Apple iPhone.

Target Market -(LSM 5-10)

The publication’s core target market is the young intelligent Joburgers on the move - physically, geographically, emotional and career-wise. These are the people that we are sharing life’s journey with; celebrating each other’s everyday achievements; while advocating for each other’s rights to free expression and offering each other survival tips on almost every facet of life. We’ll document the city life in pictures, and significant features and via its passionate citizens and their guests.

Publication Times

Friday of every fortnight moving to Friday every week (there are no publications for a Friday to Saturday reader in within this market)