Litmus - State of Email Report

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), merger and acquisition movement from Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. All of these changes can make building a strong email program challenging. If you’re like the 41% of email marketing teams that consist of just 1 or 2 people we surveyed in the State of Email Production , it can be hard to keep up with everything that’s going on. The email industry is constantly changing.

People on team

How many people are on the email marketing team at your company? Include yourself and any of your co-workers who spend at least half their time on email marketing.

9.9%

4.2%

41.5%

4.7%

7-8

1-2

3-4

9-10

5-6

11+

12.8%

885 respondents

26.9%

How to use this report

We designed this ebook to give you a comprehensive look at the data, trends, and innovations that will help you build a successful email program in 2017. Arm yourself and your team with knowledge about new and updated email clients, get inspired to try new and innovative techniques in your email program, and ensure your messages reach the inbox—all while delighting your customers along the way.

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