Litmus - State of Email Report

Key takeaways & action items from the State of Email Report Email is a constantly changing landscape of email clients, support, and marketing trends. Here’s our top takeaways from the State of Email 2017 that will impact your email marketing program:

When email clients change support without warning, your brand perception is at risk.

The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Prevent costly errors, protect your brand reputation, and ensure a consistently great brand experience for every subscriber by incorporating a thorough QA and testing process for every email send. Read more on page 05 .

The first step to conversion: Reaching the inbox.

Consumers’ definition of spam is changing, and email marketers must change their practices accordingly. Increasingly, any unwanted or poor email experience can count as spam, so be sure to evaluate your permissioning and sending practices to prevent unsubscribes and spam complaints. Read more on page 52 .

Surprising and delighting your subscribers is quickly becoming table stakes for email programs.

If you want to stand out, you have to drive relevant and timely email communications that align to your subscribers' interests. Read more on page 63 .

Streamline your email workflow by automating the more mundane aspects of email creation, allowing you to focus on what matters—delivering a high performing email experience to every customer. Read more on page 64 .

Improve Your Email Production and Workflow Efficiency with Litmus Litmus helps email marketers build, test, and analyze their email campaigns. See how Litmus can help take your email marketing program to the next level.

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